New In: Under Armor x DNR

At *Do Not Resuscitate*, we believe fashion should challenge the status quo. Born from the desire to create something bold and unapologetic, our brand is for those who refuse to blend in. Every piece is a statement, designed for individuals who live life on their own terms. We draw inspiration from the rebellious, the unconventional, and the fearless – people who aren’t afraid to push boundaries and break the rules. Our mission is to empower you to express your true self through fashion that doesn’t just follow trends but sets them. At *Do Not Resuscitate*, we’re more than just a clothing brand; we’re a movement for those who dare to be different. Join us, and wear your attitude with pride.